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Global healthcare programs are often judged by one simple measure: did they work in every market?

This excerpt is from our recent whitepaper, How Pharma Can Use Behavioral Science to Balance Global Strategy with Local Relevance,...

In 2019, Babylon Health was among the most-funded digital health companies in the world. Their AI symptom checker told millions of...

This post is the second in a two-part series exploring the role of behavior mapping in the pharma industry, click the following link...

This post is the first in a two-part series exploring the role of behavior mapping in the pharma industry. Across the series, we...

In our previous article, we discussed the importance of patient engagement, and involving patients in their health and well-being...

Patient engagement is the process of involving patients in their health and well-being journey, taking into account their thoughts,...

Article published by Sean Gill, Principal Behavioral Scientist, S3 Connected Health on PharmaPhorum on 22 January 2019.