We help life science companies to define and execute their digital health strategy, with a focus on transforming patient experiences and outcomes within their therapeutic area of interest.
For a digital health solution to have a real impact, it must deliver on the needs of all stakeholders to secure successful launch, integration into care delivery pathways, adoption by its intended end-users, and return for the company sponsor. This requires a rigorous and holistic approach from the start.
We help our clients to understand the digital health landscape, map opportunities, and define innovative strategies that meet organizational goals and commercial objectives.
“It’s important to align internal stakeholders on business goals, and clearly demonstrate how digital health can be used to achieve them.
By doing this with our clients, we can define a strategy that provides a realistic path for development and market launch, ensuring successful execution.”
We use behavioral analysis and patient-journey mapping to discover the unmet needs and pain points for patients, clinicians, payors, and providers.
"You have to view things from the end-user's perspective when designing digital health solutions. We use behavioral science and health psychology approaches to analyze the patient journey for a condition. This allows us to understand their unmet needs and the core barriers to treatment, then determine how and where a solution can help.
Patient research is fundamental to this process. You can read everything there is about different conditions and treatment approaches but speaking to people who live with a given condition really brings it to life. Everyone is different, and they will require a different level of support to manage their health"
We design solutions that deliver value, secure adoption, and integrate into clinical pathways.
“The aim for us is to identify the real piece of value that a solution will deliver to make a difference in a person’s life. It is the core of a solution, upon which future iterations can be built and scaled.
We then look at how this solution will integrate into clinical workflows and design a service that fits into patients’ lived experience.
It's important to validate the concept and refine the solution. We develop rapid prototypes, and conduct user needs assessment and acceptability testing to define the solution that goes to market.”
We outline a detailed regulatory roadmap that allows us to efficiently take digital health solutions through validation, certification, and reimbursement.
"You need a clear regulatory roadmap in place from the start. This determines the classification of a solution, which impacts the product development and approval timeline, evidence requirements and clinical validation, and even pricing and reimbursement strategy.
It's not enough to think about the first version of your product here. Changing intended use and/or classification at a later stage can be complex and costly, so you need to think about the entire roadmap throughout the product life cycle.”
Align & Define
Our flexible process aligns all stakeholders – from our client’s business requirements, to patients’ and healthcare professionals’ needs – to create a realistic path for development and market launch.
Activities
- Align internal stakeholders
- Determine business goals and objectives
- Review existing client research
- Assess digital health opportunities
- Develop business case and model
Output
- Digital health strategy, business goals, and objectives are defined
Activities
- Qualitative research (e.g. patient, payer, HCP)
- Clinical engagement
- Literature review
- Behavioral analysis, including identification of barriers and enablers of adoption
- Solution-ecosystem and market-offerings review
Output
- End-user needs, challenges, and key factors to solution adoption are identified
Activities
- Execute solution innovation and co-creation workshops
- Identify high level regulatory and evidence requirements
- Complete focus-group engagement
- Explore branding
- Determine go-to-market and reimbursement considerations
- Develop user-population characterization and personas
- Plan architecture and platform approach
Output
- User validated prototypes
Activities
- Coordinate stakeholder-feedback sessions
- Complete user-feedback sessions
- Agree and align on the scope of solution during re-development workshop with client
- Produce appropriate documentation for product development, qualification, and classification
- Define legal, regulatory, security, and reporting requirements
Output
- Prototype of adoption-ready digital health solutions defined and validated
