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What "Cognitive Surrender" Means for Pharma's AI-Powered Health Strategy
June 24, 2026 Sean Gill

In 2019, Babylon Health was among the most-funded digital health companies in the world. Their AI symptom checker told millions of...

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Pharma Digital Health Programs: A Behavioral Science Approach to Global Frameworks and Local Adaptation
Pharma Digital Health Programs: A Behavioral Science Approach to Global Frameworks and Local Adaptation
June 3, 2026 Lieneke Hodnett

This article is based on our recent webinar, Pharma Digital Health Programs: A Behavioral Science Approach to Global Frameworks and...

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The Value of Behavior Mapping for Pharma (Part 1) | Challenges & Benefits
The Value of Behavior Mapping for Pharma (Part 1) | Challenges & Benefits
August 26, 2025 Sean Gill

This post is the first in a two-part series exploring the role of behavior mapping in the pharma industry. Across the series, we...

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