Leveraging Predictably Irrational Patient Behavior When Designing Patient Support Initiatives

Download the full exclusive whitepaper which includes:

  • How Behavioral Science gives us a new lens through which we can evaluate seemingly irrational patient behavior
  • Extensive Insights into over 15 ‘predictably irrational’ behaviors in the Healthcare Domain
  • Examples and key takeaways on how to understand and address ‘predictably irrational’ patient behavior
  • 4 Steps to Designing Patient Support Programs that address ‘predictably irrational’ patient behavior


Request the full whitepaper, exclusive to life science companies.

File Size: 7 MB

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