Using Technology to Bridge the Gap Between Intention and Behavior
Article published by Mary Caffrey on AJMC on 24 December 2018
People with high blood pressure need to take medication every day, but many don’t. Those who need to lose weight should exercise; yet, taking that 20-minute walk that studies show makes a difference proves daunting.
It’s not that people who skip medication or sit on the couch don’t know they are harming their health. Quite often, they do—and many want to change. S3 Connected Health, a 16-year-old company based in Dublin, Ireland, is using technology and behavioral science to reach these patients. The company is now making inroads in the United States with programs to close what it calls the “intention-action gap,” with applications in diabetes care, multiple sclerosis, and other conditions.
As value-based contracting takes hold, pharmaceutical companies want to know more, because expensive regimens only work if patients take their medication.
READ MORE on how to leverage ‘Predictably Irrational’ behavior for better Patient Support Initiatives.