Affinial is a digital patient engagement and support platform that understands and positively influences how patients engage with their therapy.
Affinial helps resolve the issues of therapy adherence, engagement, and persistence to improve healthcare outcomes, while generating real-time, real-world evidence and actionable insight on patients’ management of chronic conditions for brand managers and patient support teams.
Using evidence-based, validated behavior change models and predictive analytics, Affinial personalizes every patient interaction. It provides support specific to each patient’s condition and circumstances – with the right intervention, in the right way at the right time..
Affinial is based on evidence, deep experience and insights gained over more than 12 years. It builds on an intimate knowledge of what makes patients tick and how to motivate them to make positive behavioral changes.
Affinial uses dynamic profiling, predictive analytics, and evidence-based, validated behavior models to understand and influence how patients manage their condition. The result is hyper-personalized support, specific to a patient’s own condition and circumstances.
Patients supported by Affinial feel: In Control, Understood, Safe, and Informed. This increases engagement with their condition and improves patient self-management and adherence at all stages over the course of their therapy.
Features & Benefits
We are focused on delivering meaningful programs with measurable outcomes that not only prove the value of the initiative, but make real and sustained improvements in healthcare.
Behavior Change - Delivering Adherence
Evidence-based patient behavior change models
Dynamic Profiling – continuous profiling of each person, their regimen, condition and specific circumstances
Real World Data - Generating Evidence
Real World Evidence - from on-boarding and engagement, to interventions and adherence
Differentiation – demonstrable evidence on adherence and healthcare outcomes
Personalized Interventions - Providing Insight
Predictive and Adaptive Analytics - platform utilizes data to predict potential changes in adherence, and adapts based on latest information
Intervention Optimizer - selects reminders and content, all of which are personalized to improve impact on healthcare outcomes
Involving All Stakeholders – Delivering Benefit for All
Clinical Portal – providing oversight for patients
Engaging patients – hyper-personalized with the right support, in the right way, at the right time
Client portal – providing anonymized real-world evidence for pharmaceutical partners
Regulatory Compliant - Safe and Secure Across Brands and Boarders
Developed to ISO 13485, IEC 62304, and IEC 62366 standards
Suitable up to FDA Class II Medical Devices, and CE Class II Medical Device
Flexible platform - supports multi-tenant, multiterritory and multi-language
We ensure programs address clinical, patient, and therapy specific needs with the delivery of appropriate content. Our quality, regulatory, localization and operation teams enable swift roll-out across brands and borders in line with pharma regulatory compliance requirements.
Contact us to learn how the Affinial Patient Engagement and Support Platform can meet your brand's needs.