Events

In today's competitive and value-driven pharmaceutical market, digital health has emerged as a key strategic lever for brand differentiation and overcoming specific revenue challenges. These challenges include the size of the total addressable market, poor medication adherence, and the impact of loss of exclusivity due to patent expiration. However, without a solid business case that clearly outlines measurable commercial impacts, digital health solutions may struggle to secure the necessary internal support and funding.

What you’ll learn:

• How to construct a compelling business case: Demonstrating how digital health solutions can drive value at every stage of the drug lifecycle
• Key components of a strong business case: What to include (and avoid) to build trust across clinical, commercial, and market access teams
• Structuring ROI over time: How to align timelines and expectations with internal decision-makers, especially when early data is limited
• Common misconceptions about demonstrating ROI for digital health: How to address them with clarity and confidence
• Real-world examples of digital health solutions that have delivered commercial success: Outlining the metrics and business models that supported them. 

Reach out to Pablo Castaño at this year's 5th Digital Health Conference in Madrid, where leading voices in pharma, Digital Health Applications (DiGA), digital medicine, DTx (Digital Therapeutics), and health tech will come together to explore the future of healthcare.

Contact us to meet during the conference and learn more about how we partner with pharma to create digital health solutions and digital therapeutics that improve the lives of people with acute and chronic conditions.

Join Matt Norton at this year's Pharma Customer Engagement Europe conference in London.

The Pharma Customer Engagement Europe Conference in London is a pivotal action-oriented conference where pharma commercial, medical, and marketing leaders gather to rethink how pharma engages across a fragmented healthcare ecosystem. Its focus on adaptive models, cross-functional business alignment, AI and omnichannel orchestration, and value-based engagement equips participants with both inspiration and immediate next steps for implementation.

Contact us to meet during the conference and learn more about how we support our partners in pharma at all stages of their journey, from discovery through to solution creation and operation of regulated digital health solutions that fit corporate and brand commercial strategies.

Once again, this year, we are excited to be Knowledge Partners at the Frontiers Health Global Conference, a highly curated event that gathers ecosystem leaders—founders, C-Suite executives, senior government and academic thought leaders, and change-makers—to discuss the next frontier of innovation in health and life sciences. ​

Frontiers Health has emerged as one of the premier global health innovation events, with a strong focus on digital therapies, breakthrough technologies, healthcare transformation, investments, and ecosystem development.

Contact us to meet during the conference and learn more about how we support our partners in pharma at all stages of their journey, from discovery through to solution creation and operation of regulated digital health solutions that fit corporate and brand commercial strategies.