Medication Adherence describes the extent to which a patient’s behavior corresponds with the clinician’s recommendations.
Non-adherence poses a challenge to Patient Support Programs, as patients often fail to adjust their lifestyle to their new condition. This can have a significant impact on patients’ well-being, the overall success of the treatment and healthcare outcomes.
There’s been a lot of focus and no little amount of effort put into addressing medication non-adherence that often yield some initial results , but failed to sustain these results over time .
Taking a behavioral approach to medication adherence is not new. However, due to the complexity of the programs, the short-term nature of the interventions and high running costs, they did not lead to improvements in the long-run .
Digitally enhanced Patient Support Programs have changed some of these parameters and limitations. Programs can leverage digital tools to focus on strategies that enable and support their patients in establishing and maintaining healthy adherence habits for long-term medications.
We take a deeper look at adherence, the traditional approach at addressing unintentional non-adherence and how digitally enhanced patient support programs can apply a behavioral lens to address the challenges posed by unintentional non-adherence.